Behind the Creative: Areta

Behind Aretomal Creative is Areta, a freelance social media specialist with a degree in International Business and Spanish from the University of Exeter. Having worked directly alongside founders and emerging brands, Areta has developed hands on experience creating content strategies tailored to modern audiences while also building her own personal presence across Instagram and TikTok.

With a background in content production as both a producer and model, Areta brings a strong understanding of visual storytelling, brand identity, and audience engagement - creating content that feels creative, authentic, and aligned with each business individually. Always looking beyond conventional approaches, she isn’t afraid to experiment with new ideas, trends, and out-of-the-box creative concepts to help brands stand out in increasingly crowded social spaces.